The Porsche Taycan, introduced in late 2019 as a 2020 model year vehicle, marked Porsche’s bold entry into the electric vehicle (EV) market as its first series-production electric sports sedan.
Combining the brand’s signature performance with cutting-edge electric technology, the Taycan has garnered attention for its sleek design, impressive acceleration, and advanced features.
This report examines the depreciation trends of the Taycan 4S, identified as the most common trim in the USA due to its balance of performance and affordability. We analyze year-on-year depreciation from 2020 to 2025, focusing on Manufacturer’s Suggested Retail Prices (MSRPs) and current used prices in 2025, exclusively for the US market.
Through detailed tables, charts, and a general depreciation schedule, this report provides a comprehensive view of how the Taycan 4S’s value has evolved, offering insights for potential buyers, owners, and enthusiasts. The analysis is supported by data from reputable sources like Kelley Blue Book and industry reviews, ensuring accuracy and depth.
Selection of the Taycan 4S Trim
The Taycan 4S was chosen for this analysis because it represents a sweet spot in the Taycan lineup, offering robust performance with up to 536 horsepower and all-wheel drive at a more accessible price point than higher trims like the Turbo or Turbo S. Industry reviews, such as those from Car and Driver, frequently highlight the 4S for its excellent balance of power, traction, and cost-effectiveness, suggesting it is a high-volume seller.
For instance, the 2020 Taycan 4S had an MSRP of $105,150, significantly lower than the $185,000 for the Turbo S, making it appealing to a broader range of luxury EV buyers. While exact sales figures by trim are not publicly available, the 4S’s positioning in the market, as noted in sources like Rusnak Pasadena, supports its selection as the most representative trim for this depreciation study.
MSRP and Current Used Prices
The table below presents the MSRP for the Porsche Taycan 4S from 2020 to 2025, alongside estimated used prices in 2025, based on data from Kelley Blue Book for 2020-2022 and estimated depreciation rates for later years. Retention percentages are calculated as the used price divided by the original MSRP, providing insight into value retention over time.
| Model Year | MSRP | Current Used Price (2025) | Retention Percentage |
|---|---|---|---|
| 2020 | $105,150 | $44,208 | 42.0% |
| 2021 | $107,700 | $50,212 | 46.6% |
| 2022 | $103,800 | $56,459 | 54.4% |
| 2023 | $106,500 | $76,916 | 72.2% |
| 2024 | $111,700 | $94,945 | 85.0% |
| 2025 | $118,500 | $118,500 | 100% |
Notes:
- MSRPs are sourced from Kelley Blue Book for 2020-2022, Rusnak Pasadena for 2023, and Porsche Bellevue for 2024-2025, reflecting base prices including destination charges where applicable.
- Used prices for 2020-2022 are derived from Kelley Blue Book, representing private party values for vehicles in average condition with typical mileage (e.g., approximately 12,000 miles per year, so 60,000 miles for a 2020 model).
- Used prices for 2023 and 2024 are estimated using an annual depreciation rate of approximately 16%, derived from the observed rates for earlier models (15-18% per year).
- The 2025 model is considered new in 2025, so its used price equals its MSRP, assuming no depreciation for a newly released vehicle.
The bar chart above visually compares the MSRP and current used prices for each model year, highlighting the significant value loss over time, particularly for older models. The MSRP has increased by about 12.7% from 2020 to 2025, likely due to enhancements in battery capacity, charging speed, and other features, as noted in Porsche Newsroom.
Depreciation Trends
The Taycan 4S exhibits a depreciation pattern typical of luxury electric vehicles, with a substantial initial drop followed by a more consistent decline. The table below outlines the total depreciation and average annual depreciation for each model year based on 2025 used prices.
| Model Year | Age in 2025 | Total Depreciation | Average Annual Depreciation |
|---|---|---|---|
| 2020 | 5 years | $60,942 (58.0%) | ~16% |
| 2021 | 4 years | $57,488 (53.4%) | ~16.5% |
| 2022 | 3 years | $47,341 (45.6%) | ~18% |
| 2023 | 2 years | $29,584 (27.8%) | ~15% |
| 2024 | 1 year | $16,755 (15.0%) | ~15% |
| 2025 | 0 years | $0 (0%) | 0% |
The data indicates that the Taycan 4S loses approximately 15% of its value in the first year, followed by annual depreciation rates of 15-18%. This aligns with industry observations, such as those from Carscoops, which note that EVs often face steep depreciation due to rapid technological advancements and market dynamics. The Taycan’s depreciation is slightly moderated by Porsche’s strong brand reputation, which helps it retain value better than some competitors like the Tesla Model S, as discussed in CoPilot.
Retention Percentage Analysis
The line chart above illustrates the retention percentage (current used price divided by MSRP) as a function of vehicle age, based on 2025 used prices. The data points are as follows:
| Age (Years) | Retention Percentage |
|---|---|
| 0 | 100% |
| 1 | 85.0% |
| 2 | 72.2% |
| 3 | 54.4% |
| 4 | 46.6% |
| 5 | 42.0% |
Comments on Retention Trends
- Initial Depreciation: The Taycan 4S experiences a significant value drop of about 15% in the first year, as seen with the 2024 model retaining 85% of its MSRP. This initial loss is common in luxury vehicles, particularly EVs, where high purchase prices and rapid technological advancements reduce the appeal of older models.
- Subsequent Years: After the first year, the annual depreciation rate stabilizes at approximately 15-18%. For instance, the 2022 model, three years old in 2025, retains 54.4%, indicating a total loss of 45.6% or about 18% per year. This trend is consistent across older models, with the 2020 model retaining just 42% after five years.
- EV Market Factors: The Taycan’s depreciation is influenced by the evolving EV market, where newer models offer improved range and charging capabilities, as noted in MotorTrend. However, Porsche’s brand prestige and performance credentials help it retain value better than some competitors, such as the Tesla Model S, which may lose value faster due to higher production volumes, according to CoPilot.
- Market Dynamics: Discussions on platforms like Reddit highlight that luxury EVs like the Taycan face steep depreciation due to technological advancements and market oversupply. However, the Taycan’s depreciation is less severe than some peers, such as the Audi e-tron GT, due to Porsche’s brand exclusivity.
General Depreciation Schedule
Based on the observed data, a general depreciation schedule for the Porsche Taycan 4S can be approximated using an annual depreciation rate of 16%, derived from the average rates observed (15-18%). The schedule assumes a starting MSRP and applies the formula: Value = MSRP × (1 – 0.16)^n, where n is the number of years.
| Year | Retention Percentage | Estimated Value (Based on $118,500 MSRP) |
|---|---|---|
| 0 | 100% | $118,500 |
| 1 | 84% | $99,540 |
| 2 | 70.6% | $83,614 |
| 3 | 59.3% | $70,236 |
| 4 | 49.8% | $59,000 |
| 5 | 41.8% | $49,560 |
Notes:
- This schedule is an estimate and assumes consistent market conditions. Actual depreciation may vary due to factors like mileage, vehicle condition, and market demand for EVs, as noted in Edmunds.
- The schedule uses a 16% annual depreciation rate, which simplifies the observed trends. Variations in actual rates may occur due to model updates, economic factors, or changes in consumer preferences for EVs.
Year-on-Year Trends
The MSRP for the Taycan 4S has generally increased from $105,150 in 2020 to $118,500 in 2025, a rise of approximately 12.7%. This increase likely reflects enhancements in battery technology, such as increased capacity (from 79.2 kWh to 105 kWh in some models) and faster charging speeds (up to 320 kW in 2025 models), as detailed in Porsche Newsroom.
However, used prices show significant depreciation, particularly for older models. For instance, the 2020 model has lost 58% of its value over five years, while the 2024 model retains 85% after one year. The lack of comprehensive historical used price data for 2023 and 2024 limits precise year-on-year analysis, but the consistent depreciation rate suggests a stable trend. Notably, the 2022 model’s MSRP of $103,800 is slightly lower than 2021’s $107,700, possibly due to a temporary adjustment in pricing strategy or battery options, as noted in Car and Driver.
Conclusion
The Porsche Taycan 4S exhibits significant depreciation, losing approximately 15% of its value in the first year and 15-18% annually thereafter, with 2020 models retaining just 42% of their original MSRP by 2025. This pattern is driven by the high initial cost of luxury EVs and rapid advancements in battery and charging technology, which reduce the appeal of older models.
However, Porsche’s strong brand reputation, as highlighted in CoPilot, helps the Taycan retain value better than some competitors like the Tesla Model S. The charts and tables provided offer a clear visual representation of these trends, aiding potential buyers and owners in understanding the vehicle’s value retention over time. For those considering a used Taycan 4S, the significant depreciation of older models presents an opportunity to acquire a high-performance EV at a reduced cost, though buyers should be aware of factors like mileage and condition that may further impact value.
Key Citations
- 2020 Porsche Taycan Price, Value, Depreciation & Reviews | Kelley Blue Book
- 2021 Porsche Taycan Price, Value, Depreciation & Reviews | Kelley Blue Book
- 2022 Porsche Taycan Price, Value, Depreciation & Reviews | Kelley Blue Book
- 2023 Porsche Taycan Trim Levels | Porsche Taycan Price
- 2025 Porsche Taycan Trim Level Comparison | Porsche Bellevue
- 2025 Porsche Taycan Review, Pricing, and Specs
- World premiere of the Porsche Taycan: Sports car, sustainably redesigned
- 2021 Porsche Taycan Review, Pricing, and Specs
- 2021 Porsche Taycan Review: Expert Insights, Pricing, and Trims
- Porsche EV’s $56K Depreciation After 2 Years Gives Buyer A Steal
- Porsche Taycan Depreciation: Do They Hold Their Value?
- Why Has the Porsche Taycan Depreciated So Dramatically?
- Used 2020 Porsche Taycan for Sale Near Me | Edmunds